英语翻译不要用搜狗 爱词霸之类的在线翻译工具做出来 那样的话我就不用提问了哦~语句一定要准确通顺哦 o(∩_∩)o...Specifically,there are two major gaps in the knowledge.First,little research examining general

英语翻译不要用搜狗 爱词霸之类的在线翻译工具做出来 那样的话我就不用提问了哦~语句一定要准确通顺哦 o(∩_∩)o...Specifically,there are two major gaps in the knowledge.First,little research examining general
英语翻译
不要用搜狗 爱词霸之类的在线翻译工具做出来 那样的话我就不用提问了哦~语句一定要准确通顺哦 o(∩_∩)o...
Specifically,there are two major gaps in the knowledge.
First,little research examining generalizable,holistic
designs and their underlying factors exists.Identifying these
archetypes,prototypes,or standards will substantially
improve the understanding of package design,just as categorizing
the vast number of individual traits into the “Big
Five” traits facilitates the understanding of human personality.
For example,numerous product categories include
package designs that appear massive,natural,or delicate,at
least relative to one another.Many consumer goods packages—
from wine bottles and fragrances to cereals,detergents,
and even products such as footwear or MP3 players—
could all be differentiated according to these
groupings.However,there appears to be a lack of meaningful guidelines to assist design stakeholders in creating holistic
designs.
The second knowledge gap is related to the responses
evoked by any given holistic design.A lack of insight into
the relationships between key types of package designs and
generic dimensions of consumer response leads to inefficiencies
in achieving brand management objectives and
leaves managers and designers in the dark in terms of what
design to use to stimulate desired responses.To leverage
design,companies need guidelines for achieving brand
management goals,or at least a taxonomy of design types
to help them consider the range of design options and resultant
messages available to them.We are not suggesting that
managers should design.Instead,by identifying prototypical
package designs and their relationships to generic
response dimensions,we allow managers to communicate
better with designers and to provide designers with the structure they need to maximize their creativity.
To develop guidelines that address the previously outlined
gaps,we begin by identifying design elements and
factors that are important to and are used by designers in
differentiating package designs.Next,we examine brand
management literature to identify what types of responses
managers desire.On the basis of these literature reviews
and empirical assessments,we develop a series of studies to
address two fundamental questions:(1) What are the key
types of holistic package designs,including their differentiating
design factors?and (2) How are these holistic package
designs related to generalizable brand impressions?
我把我有的分都给你~

英语翻译不要用搜狗 爱词霸之类的在线翻译工具做出来 那样的话我就不用提问了哦~语句一定要准确通顺哦 o(∩_∩)o...Specifically,there are two major gaps in the knowledge.First,little research examining general
具体来说,在知识方面主要有两大差距.首先,在考察具有概括性的整体设计,以及考察这些设计的潜在因素方面,几乎没有什么研究.辨别这些原始类型、雏形或标准将充分提高对包装设计的理解,正如凸显个性特征的大数字归类到“大五”一样,有利于对人性化的理解.比如说,众多的产品类型包含这些包装设计,这些包装设计至少要在彼此之间的关系上体现了大众化、天然化或精美化.许多生活消费品包装---从酒瓶包装和香水包装到麦片粥、洗涤剂甚至像鞋类或MP3播放器的包装---根据其分类不同,就要有各不相同的包装.然而,出现了缺乏有意义的指导方针,来帮助设计风险承担者去创建整体的设计.
第二个知识差距是由任意给定的整体设计诱发的与之有关的响应.在包装设计的关键类型和消费者反应的一般层面之间的关系由于缺乏洞察力,这就导致了在实现品牌经营管理目标时出现低效率的情形,这样,使用什么样的设计来刺激需求反应方面,让管理人员和设计者们在黑暗中摸不清方向.为了使用杠杆原理来影响设计,公司需要指导方针来实现品牌管理目标,或者至少要有设计类型的分类,来帮助他们考虑设计选项氛围和由此而产生的可以提供给他们的信息.我们不是在建议经理们也要搞设计.相反,通过标识有代表性的设计及其对一般的响应层面之间的关系,我们要让管理人员跟设计者有更好的沟通,并给设计者提供以最大规模提高他们创造性所需要的组织安排.
为了制定解决以前大致差距的指导方针,我们从通过辨识设计原理和因素来开始,这些原理和因素在进行不同的包装设计中,对设计者来说既重要又有用.下一步,我们来检查品牌管理的文献来标识管理人员需要什么类型的反应.根据这些文献评论和经验的评估,我们制定了一系列的研究,以解决两个基本问题：(1)什么是整体包装设计的关键类型,包括它们对不同设计因素的辨别?(2)这些整体包装设计跟整个的品牌印象之间有怎样的联系?