英语翻译Public buses running on Beijing’s streets are more eye-catching compared with their former dull color.However,five or six years ago,when many other Chinese cities began to decorate their public buses with colorful advertisements,Beijing

英语翻译Public buses running on Beijing’s streets are more eye-catching compared with their former dull color.However,five or six years ago,when many other Chinese cities began to decorate their public buses with colorful advertisements,Beijing
英语翻译
Public buses running on Beijing’s streets are more eye-catching compared with their former dull color.However,five or six years ago,when many other Chinese cities began to decorate their public buses with colorful advertisements,Beijing remained unmoved,allegedly out of consideration for maintaining the stately grace of the capital.
But Beijing’s ‘lofty posture’did not last long under the pressure of the market economy.Since 1993,most public buses have been wrapped in brightly colored ads,many featuring striking images.
Public transportation companies were the first group benefiting from the move.The No.300 Bus alone has annually turned over 4 million yuan of ad earnings to its company.At the same time,business people are happy to find a comparatively cheap,yet widely influential,advertising medium.
Advertising on buses,a form quickly accepted by Beijing residents,adds a new scenic line to the city,instead of damaging the capitad’s image.
The Chinese attitude towards advertisements has changed greatly.Having vanished from sight for a long period,commercial ads reappeared in 1979,but they were cold shouldered.
Today,however,advertisements are increasingly entering daily life.More and more urban residents are becoming accustomed to acquiring shopping information in this way.In recent years,the Beijing TV Station has launched an advertising program,TV Market.The diverse,lively forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential.It is now a major part of the tertiary sector,receiving special government attention.Advertising has even become one of the top 10 occupations in China.
The Chinese advertising industry has maintained first place worldwide in terms of growth over the past 17 years.Advertising turnover has soared to 40 percent on a yearly basis,and the 1996 figure of over 30 billion yuan was more than 200 times that of 1981.

英语翻译Public buses running on Beijing’s streets are more eye-catching compared with their former dull color.However,five or six years ago,when many other Chinese cities began to decorate their public buses with colorful advertisements,Beijing
公共巴士在北京的街道上运行的更引人注目的前相比,沉闷的颜色.然而,五,六年前,当许多其他中国城市开始了丰富多彩的装饰广告中,公共巴士,北京却不为所动,据称是出于考虑维护首都庄严的宽限期.
不过,北京的'崇高posture'did不会长久在市场经济的压力.自1993年以来,大部分公共巴士都被包装在鲜艳的广告,许多特色突出的图象.
公共交通公司是第一批从此举中获益.第300号巴士的单是每年上缴400万人民币的广告收入的公司.同时,商界人士很高兴能找到一个相对比较便宜,但影响广泛,广告媒介.
巴士广告,迅速接受的形式由北京市民,增加了一个新的风景线到城市,而不是破坏capitad的形象.
对广告中的态度发生了很大变化.从视线中消失过好长一段时间,商业广告,在1979年重新出现,但他们冷承担.
然而,今天的广告越来越多地进入日常生活.越来越多的城市居民越来越习惯于这种方式收购的购物信息.近年来,北京电视台推出了一个广告计划,电视市场.该多样,生动活泼的形式和实际内容已经使它能够获得高收视率.
广告已不再被视为非必要的.现在是第三产业的重要组成部分,得到政府特殊的关注.广告甚至成为中国十大职业之一.
在中国广告业一直保持在增长方面,在过去17年高居全球第一.广告营业额已上升至百分之四十每年的基础上,超过300.0亿元1996年的数字是超过200倍的1981年.