英语翻译Copywriting Versus ScriptwritingLet us distinguish between copywriting and scriptwriting.Copywriting includes print and media writing.National advertising campaigns on television are devised and produced by advertising agencies retained b

英语翻译Copywriting Versus ScriptwritingLet us distinguish between copywriting and scriptwriting.Copywriting includes print and media writing.National advertising campaigns on television are devised and produced by advertising agencies retained b
英语翻译
Copywriting Versus Scriptwriting
Let us distinguish between copywriting and scriptwriting.Copywriting includes print and media writing.National advertising campaigns on television are devised and produced by advertising agencies retained by the client company.Learning about this kind of writing and the business of advertising and public relations usually takes place in a specific track and specialized courses in communications studies.Although visual writing is involved in some kinds of copywriting,there are so many other issues involved in copywriting that it is better to leave those dedicated issues aside and deal with visual writing that happens to be part of copywriting.
However,small markets in the broadcasting world serve local clients who cannot afford an advertising agency.Somebody has to write these ads for the station’s clients.It could be a staff member,part of a unit that sells the station’s time,or it could be a freelance writer paid by the station to do this writing work when needed,or a local ad agency.We need to keep in mind that these kinds of local ads are made on small budgets,sometimes at cost,by the station selling the air time because their profit comes from selling that air time.They often have spare production capacity—a studio,cameras,a camera crew,and an editing facility.This means that the ad must be written for that budget range without slick effects or expensive graphics,without travel to expensive locations,and without expensive talent.It brings us back to the perennial challenge that every scriptwriter faces:to write creatively and invent original visuals within a tight budget framework.The same holds true for local PSAs,sponsored by organizations with no budget to spend on production.
PSAs are an excellent training ground for student scriptwriters.They are short and complete TV playlets.They require all the disciplines of scriptwriting.You can easily settle on a public service issue such as smoking,domestic violence,education,drugs,or racism.You know the issues.You can test your creative imagination.If you have a related production course going on,you might be able to produce your PSA.You can also take a familiar product and try to devise a TV spot for it.However,a lot of ads rely on specialized production companies to get pack shots or create computer-generated effects that might be difficult to duplicate in a college production setup.

英语翻译Copywriting Versus ScriptwritingLet us distinguish between copywriting and scriptwriting.Copywriting includes print and media writing.National advertising campaigns on television are devised and produced by advertising agencies retained b
版权与编剧
让我们区分版权和编剧.版权问题包括出版和媒体写作.在电视上国家的广告活动都是设计和生产中保留的广告机构客户的公司.学习这种写作的经营和广告和公关通常发生在一个特定的跟踪和专业课程在通信方面的研究.虽然视觉写作涉及一些种类的版权问题,还有很多其他的问题涉及版权问题,最好离开那些奉献问题放在一边,处理视觉写作,而且恰好是版权问题的一部分.
然而,小市场为当地客户的广播世界那些承担不起一家广告代理公司.有人来写,这些广告为电台的客户.它可能是一个工作人员,部分单位出售该电台的时间,也可能是一名自由撰稿人支付的写作素材站来做这事,如有需要,或当地的广告代理公司.我们需要记住这些类型的当地广告了,有时微小预算成本,按车站的销售空气时间,因为这些金融机构的利润来自向销售,空气的时间.他们往往拥有闲置生产capacity-a工作室、照相机、摄像机船员队伍,同时一种编辑设施.这意味着广告必须写的,不影响预算范围内的光滑,没有旅行或昂贵的图形昂贵的地点,和没有昂贵的人才.它让我们回到多年生的挑战,每一个编剧的面貌:创造性和发明原来写的视觉在预算吃紧的框架.这同样适用于当地的压敏胶制造而成,由组织没有预算花费在生产.
psa是一名优秀的训练场地为学生的编导.他们很短和完整的电视playlets.他们要求所有的学科的戏剧.你可以很容易地在一个公共服务问题解决诸如吸烟、家庭暴力、教育、毒品或种族主义.你知道这些问题.你可以测试你的创造性的想象力.如果你有一个相关的生产过程进行的时候,你可能会产生你的PSA.你也可以将一个熟悉产品,试图想出一个电视广告.然而,很多广告凭借专业的生产企业把包球或创造的电脑效果很难复制,在一所大学生产的设置.